Our client Swedish match wanted to make a name the ski community. So we set out to make a very ambitious competition with a very attractive price - the winners would get a private film reel shot by the the top ski film producers in the business. And on top of that the winners would be a part of a 30 min documentary shot in Chile. We were looking for 5 skiers that were very close to being professional. We got tons of video submissions but only five made it to the final select - this is the southbound 5.